In 2023, will your company still be focusing on email marketing? Which email marketing platform do you recommend? The success of your marketing effort may depend in large part on which email marketing provider you use.
Here, we’ll take a look at seven of the most popular email marketing platforms for small businesses and provide our thoughts on each.
If You Want to Succeed in Email Marketing, You Need to Make Sure You Choose The Best Service Possible.
Marketing via email is one of the most cost-efficient methods, especially for startups and small enterprises. The Direct Marketing Association reports that the average ROI for American businesses using email marketing is 4,300%.
This is due to the fact that email marketing is convenient to administer, lets you stay in complete command, and facilitates personal interaction with clients.
Keep in mind that the email marketing platform you use will be largely responsible for the success or failure of your campaign by determining whether or not your emails are successfully delivered.
1: Constant Contact
Constant Contact is a leading global email marketing service and one of the fastest growing companies in the world. To top it all off, it’s the simplest and most intuitive email marketing platform out there.
Your marketing calendar, email contacts, email templates, and more can all be easily managed.
Each plan includes unlimited email sending, detailed analytics and reporting, social network sharing buttons, an image library full of free stock photos, list segmentation, the ability to incorporate Facebook ads, and seamless interaction with Shopify.
If you sign up for Email Plus, you’ll have access to tools like email automation, drip campaigns, surveys & polls, coupons, online donations, and subject line A/B testing, all of which will help you deliver more relevant emails to your subscribers and increase your open rate.
Live chat, phone calls, email, community support, and a huge library of materials are just some of the ways in which Constant Contact excels in customer service.
In addition to their online courses, they also host seminars all throughout the United States. This makes it possible for entrepreneurs to get up to speed on email marketing principles in a short amount of time and start using it to expand their businesses in an expert manner.
In light of the foregoing, we believe that Constant Contact is the ideal email marketing service for new businesses and small enterprises.
You may try Constant Contact free for 60 days (no credit-card required). After the first month is through, their prices begin at a very reasonable $9.99.
2: SendinBlue
To sum it up, SendinBlue is a full-featured SMS and email marketing platform for companies. They are rapidly expanding, making them a leading European email marketing service.
It’s a streamlined platform with powerful editing capabilities for designing eye-catching, attention-grabbing emails. If you are new to email marketing, you will like their straightforward drag-and-drop email editor.
In addition to sending transactional emails, creating processes for automatic follow-up emails, and segmenting consumers, SendinBlue’s marketing automation capabilities are simple to use. Using its AI algorithms, it can decide when is the most effective time to send a large number of emails at once.
SendinBlue’s free subscription includes limitless email addresses, making it ideal for small businesses. You can send up to 300 emails every day with their free plan, but they will all have their logo.
The Lite plan costs $25 per month. You can also add SMS to your account, albeit the cost will change depending on how often you send.
There have been new upgrades made to their premium plan, such as the addition of a landing page builder, live chat, sales CRM, and Facebook ads integration. As a result, users can expect greater benefits at the same cost.
Automated or transactional emails sent from your WordPress site can be powered by SendinBlue’s dedicated SMTP bulk email marketing service. This isn’t required for email marketing campaigns, but it’s a wonderful feature to have if you have a sizable website and want to send out real-time emails depending on the information on your site.
3: HubSpot
When it comes to customer relationship management and electronic mail marketing, HubSpot is a household name.
Their email marketing solution has several advanced automated features geared at expanding your business, and it’s available at no cost to get started.
Their drag-and-drop email builder and pre-made templates make it simple to make a newsletter that perfectly reflects your company’s identity and aesthetic.
Thanks to HubSpot’s native CRM integration, you can tailor your emails to each individual subscriber based on their device, location, list membership, or any other data you have collected.
Send time optimization, high email deliverability, A/B testing, extensive performance statistics, marketing automation, drip programmes, and more are all standard features in HubSpot’s email marketing software.
HubSpot’s all-in-one nature as a marketing platform, with features like email marketing, CRM, automation workflows, sales tools, a website builder, an operations centre, and more, is a major draw for businesses of all sizes.
A free package is available for HubSpot Email Marketing that includes the CRM as well as all of HubSpot’s other free marketing, sales, service, and operations solutions.
4: Omnisend
For online retailers in need of a comprehensive marketing automation package, Omnisend’s combination of SMS and email marketing is an excellent choice.
They provide one of the best free email marketing plans out there, with advanced features like automated workflow templates, subscriber segmentation, A/B testing, data-driven insights, and push notifications for websites and mobile devices.
Omnisend is so confident in their value proposition that they include nearly all of their premium features in their free plan, while most competing email marketing platforms have significant limitations on their free tier. You’ll need to switch to one of their paid plans as soon as your contact list gets large enough.
Integrating with Omnisend is a breeze because it works with every major website builder and shopping cart solution, including WooCommerce, Shopify, BigCommerce, and more. Live chat software, help desk services, and other business tools are just a few of the many they can connect to.